How Postcards Supercharge Your Cleaning Business Clientele?
In this marketing series, I'm talking about how business owners can get more clients for their business, but How Postcards Supercharge Cleaning Business Clientele?This is an other effective strategy that most new business owners seems to ignore or not taking advantage of it.
with the rise of the internet, apps and other marketing tools out there, these old school marketing strategy seem to work very well in todays advertisement.
Most old school people still don't know how to use email, Facebook, instagram, Tiktok, etc. If your marketing is base on social media or internet advertisement, you will leave a lot of money on the table.
This is why in this blog I will talk about how to leverage postcard and create a successful marketing campaign out of it.
But if you wonder is people still using postcards?
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How Postcards Supercharge Cleaning Business Clientele in toady marketing!
Most real estate investors, banks, big brands like progressive, or even government agencies, they use postcard as their main marketing strategy.
The amount of people that are not trust the internet yet, is big. Mostly people with a lot of money there are really slow when it comes to change specially with technology.
Most people that around 70 t0 90 years old right now won't use banking online, they make doctors appointment online, they not even know how to use uber app.
And they still reading newspapers, books, check their mail box everyday, if your business advertise on the internet only, you will spend a lot of money and you will leave people with most money that want to buy your service hanging.
That why postcard is still big and most establish business are using it in todays marketing. postcards can supercharge your cleaning business clientele.
The Ultimate Guide to Postcard Advertising for Client Acquisition!"
When designing postcards for housekeeping, janitorial services, and house cleaning businesses, or any businesses, consider the following:Clean and Professional Look
As you're representing cleaning services, your postcard should have a clean and professional appearance. Use a simple layout with clear typography and high-quality images.Before-and-After Photos
Consider showcasing before-and-after pictures of a cleaned property to demonstrate the effectiveness of your services. This can be a powerful visual representation of your business's capabilities.Bold Colors
Use bold and eye-catching colors that align with your brand and services. Avoid using too many colors that might overwhelm the design.Highlight Benefits
Clearly communicate the benefits of your services on the postcard. Whether it's a special discount, time-saving advantages, or exceptional customer service, let potential clients know why they should choose your business.Contact Information
Ensure your contact information, including phone numbers, email addresses, website URLs, and physical address, is easily visible on the postcard.Call-to-Action (CTA)
Include a clear and compelling call-to-action that prompts recipients to take action, such as calling for a free quote, visiting your website, or using a unique promotional code.Branding Elements
Use your company logo and branding elements consistently throughout the postcard to build brand recognition.Testimonials or Reviews
If you have positive customer testimonials or reviews, consider featuring them on the postcard. Social proof can instill confidence in potential clients.Seasonal Themes
Depending on the time of the year, you can create postcards with seasonal themes. For example, spring cleaning specials or holiday cleaning offers.
To find popular postcard templates, you can search for design marketplaces, graphic design websites, or postcard printing services. Many of these platforms offer a wide range of customizable templates suitable for various industries and purposes.
When choosing a template, make sure it aligns with your business's style, message, and target audience.
Remember, the key to successful postcard marketing is delivering a clear and compelling message that resonates with your potential customers and motivates them to take action.
Postcard size requirement
Postcards come in various sizes, and the size you choose for your postcards can have an impact on their design, printing cost, and visual appeal. Here are some common postcard sizes along with their dimensions and common uses:Standard Postcard Size (4" x 6"):
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- Dimensions: 4 inches x 6 inches (10.16 cm x 15.24 cm)
- Commonly used for promotional postcards, event invitations, and general marketing purposes. This size is cost-effective for printing and easy to handle.
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- Dimensions: 5 inches x 7 inches (12.7 cm x 17.78 cm)
- Provides more space for design and content, making it suitable for showcasing products, service details, or more extensive marketing messages.
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- Dimensions: 6 inches x 9 inches (15.24 cm x 22.86 cm)
- Offers even more space for design and information. Jumbo postcards are attention-grabbing and often used for announcing special promotions or sales.
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- Dimensions: 3.5 inches x 5 inches (8.89 cm x 12.7 cm)
- Smaller and more compact, these postcards are ideal for quick messages, thank-you notes, or as reminders.
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- Dimensions: 4 inches x 9 inches (10.16 cm x 22.86 cm)
- A longer and narrower postcard format, often used to display panoramic images, landscapes, or creative designs.
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- Dimensions: Square postcards come in various sizes, such as 4" x 4", 5" x 5", or 6" x 6".
- Square postcards offer a unique and modern look. They are used for creative purposes, showcasing artistic images, or as invitations.
Supercharge Cleaning Business Clientele with Postcard
When choosing a postcard size, consider the following factors:Content and Design
The amount of information and visuals you want to include on the postcard will influence the size you select.Budget
Larger postcards may cost more to print and mail, so consider your budget when deciding on the size.Intended Use
Think about the purpose of the postcard and how it will be distributed. For example, a standard 4" x 6" postcard is suitable for direct mail campaigns.Design Impact
Larger postcards can make a bigger visual impact, but smaller ones may be more convenient for recipients to keep or carry.Remember that postal services may have specific guidelines and regulations for postcard sizes, especially for mailed marketing materials. Be sure to check with your local postal service for any restrictions or requirements related to the size and mailing of postcards.
Where can I get Client for my cleaning business?
There are a lot of ways to get clients for your business, there free ways and paid ways to bring clients, read a blog like should you have a marketing plan your cleaning business will help you understand about marketing.Here are a few tactics that work very well in todays marketing, Send out cleaning flyers, postcard, and door hanger to targeted neighborhood, and ,make sure to use catchy headline and use eyes catch image to catch your customers attention and make it inevitable not to call you to buy your services.
Conclusion
Marketing is the fuel of any business, either the owner go to business event to meet other business owners and investor or using social media for free traffics.
Either, using paid traffics like Facebook ads, google ads, local business service ads or writing blog no business can really work without a strong marketing strategy.
Come back for more information about ideas on how to grow a successful cleaning business. I will put up more blog like this one How Postcards Supercharge Cleaning Business Clientele!.
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